• Chengdu has emerged to be one of the first-tier cities for outbound travelers and is ranked 6th in the importance of China's domestic source of outbound travelers.

  • In China's huge tourism consumer market, Chengdu is ranked 4th in 2016's total tourism spending.

  • The number of outbound tourists from Sichuan has seen as increase of 3.8% year-on-year. 

  • Capital of Sichuan Province, Chengdu is one of the internationalized cities in the western region of China.

  • Chengdu Shuangliu International Airport currently ranks 26th in the global busiest airports. 

  • Chengdu's second international airport will be completed by 2020.

  • Get to meet more than 400 buyers from travel agencies in Chengdu, Chongqing and beyond!


  • In 2018, the overall number of Chinese outbound tourists was 162 million which slightly exceeds the forecast of 154 million.

  • According to the China Tourism Academy, the number of outbound trips made by Chinese tourists in the first half of 2018 was 71.31 million. This is up 15% from 62.03 million in 2017.

  • CNTA estimates that there will be an average of 5.09% annual growth, amounting to about 150 million Chinese outbound tourists in 2020. 

  • UNWTO World Tourism Barometer has reported that China consolidated its leadership as the biggest spender in travel abroad in 2017 with US$ 258 billion in expenditure.

  • With an international tourism expenditure growth of US$11 billion (12% growth), many destinations in Asia and the Pacific benefit greatly from the growth in China's outbound travel


Mr Michael Ewen

Chief Executive Officer (CEO)

Extreme Adventures Canada Ltd.

"Extreme Adventures Canada is very pleased with CITE and we look forward to our continual annual participation in this outbound travel expo. We will highly recommend this expo to other tour operators looking to expand into the Chinese market."

"CITE has offered a good platform for us. We met quality buyers, international and local media as well as other professionals. CITE is a good channel to announce our "visa free" policy for Chinese Citizens, in order to welcome more Chinese Tourists."

Mr Khalid Fathi

Chief Representative

Moroccan National Tourist Office

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